The following example illustrates how Voice Broadcasting can help your business.
Let's assume that you want to reach 100,000 people and your average order value is £300.
Lead Generation/Sales
Based on 100,000 calls, approximately 60% of people will answer the phone.
Out of the 60,000 people that answer the phone, let's say that you receive a 0.5% response rate. (In real life, our clients often experience much better response rates - but let's be conservative.)
This means you will receive approximately 300 inbound warm leads. Now, out of these leads our clients typically close between 1 in 3 and 1 in 4.
Based on a close ratio of 1 in 4 (25%), this would give us 75 actual sales. On an average sale value of £300, this is means we have just generated £22,500 of new business.
Costs
The cost of the above Voice Broadcasting campaign is a fraction of the sales revenue generated.
Many of our clients receive a return on investment of from 400% to 1000%.
Comparisons
If you were to compare a Voice Broadcasting campaign to a traditional mailshot, you will find that you spend approximately a quarter of the cost to reach the same number of people as a paper mailshot.
In addition, our clients find that response rates are often higher than the equivalent mailshot.
Call to Action!
The best way to find out how Voice Broadcasting will work for your business is to try it. Why not run a trial with a small amount of calls to test your response rates and close ratios?
Let us help you to design the perfect Voice Broadcast for your business...
